WHAT WE DID
Events | Creative engagement | Strategic marketing and branding | Content creation
KM Beauty is a professional full service make-up beauty brand owned by celebrity and international make-up artist Kelvin Myers. The Cjaye Group provided creative strategies for marketing, branding and positioning the KM Beauty brand placement for the Ultimate Women’s Expo event in Atlanta, GA. The Atlanta Ultimate Women’s Expo attracts over 10,000 women attending the event and is the largest women’s expo in the country. The highlight of the event were the services KM Beauty was providing to attendees. Services consisted of make-up demos, mink lash installation, express facial make-up application and beauty tips and trends by Kelvin Myers.
The Cjaye Group collaborated with the KM Beauty team to identify significant marketing and branding strategies for execution at the Ultimate Women’s Expo. Attendees were afforded photo opportunities, raffle drawing entries and able to make available purchases of KM Beauty make-up products and t-shirts. The KM Beauty brand was strategically positioned at the Ultimate Women’s Expo in a high traffic booth to attract attendees. KM Beauty’s team was successful in monopolizing brand awareness on site, promoting KM beauty services and selling retail products.